🟧 🛻 TOW-IN (Critical Impact)
An immediate threat to functionality, security, conversions, or search visibility where revenue or trust is actively leaking.
Action: Must be diagnosed and addressed immediately.
🟦 🔧 PM / MAINTENANCE (Moderate Impact)
Important operational or marketing updates where the system works, but performance, UX, or rankings are suffering (and will eventually become a Tow-In if ignored).
Action: Schedule and address in the near future.
🟪 ⚡ AFTERMARKET / UPGRADE (Growth Opportunity)
Long-term ideas, tests, or enhancements to improve digital authority, aesthetics, or market share over time (making a system that already runs perfectly even faster).
Action: Log for future strategy, A/B testing, or upcoming quarterly initiatives.